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Video streaming platforms like Netflix and Amazon Prime have garnered a lot of attention over the years, inspiring the increase in the number of cord-cutters. However, seeing this as an opportunity rather than a threat, many TV service providers and networks decided to change the game by introducing the TV Everywhere feature with their service, live and on demand subscription streaming platforms, and mobile network apps. HBO is one such premium network!

Home to some of the most popular blockbuster movies and original series ever produced, HBO is one of the highly sought-after platforms which offer premium programming. Innovative and creative, HBO is always looking for ways to extend its subscriber base and expand its viewership worldwide. And that is why the network did not hesitate from embracing TV watchers’ new found love for video streaming. So, over the years, HBO has introduced quite a few streaming platforms under its name.

HBO NOW, HBO GO, and HBO MAX™—What is it?

HBO NOW was created as a video-on-demand streaming service, allowing people access to HBO content including original films, TV series, documentaries and acquired content. Subscribers did not need to pay for a cable or satellite TV package to access HBO NOW. HBO NOW was rebranded as HBO only following the announcement in June 2020.

HBO GO was also operated as a video-on-demand streaming service. Quite like HBO NOW, you could not get real-time streams of HBO’s linear channel via the platform. Albeit you could watch programming round about at the same time as with HBO on TV. The key difference was in order to access HBO GO you’re required to have a subscription to the HBO linear channel via any TV service provider. And, you could stream select HBO content through the HBO GO app or the HBO website. After the launch of HBO MAX, HBO GO was discontinued in July 2020—it was made unavailable on most devices.

The departure of HBO NOW and HBO GO from the streaming horizon left HBO audiences with the rebranded HBO app and HBO MAX.

The network’s new all-star video streaming service HBO MAX is a combo of its predecessors HBO NOW & GO—in that it allows access to all of HBO content inclusive of new MAX originals. You can subscribe to HBO MAX as a standalone streaming service, as well as access it FREE of cost when you are subscribed to the HBO network via your TV service provider. Imagine having access to the vast library of premium quality HBO content—no matter which way you choose to access HBO MAX, you get to enjoy the service in all its glory!

About AT&T and HBO MAX™

Given the relationship between HBO and AT&T—in that HBO is owned by Warner Media which in turn is owned by AT&T—consumers expected access to HBO MAX would become more convenient and affordable if not free with AT&T services. And guess what! AT&T did just that. As a key distribution partner AT&T joined hands with HBO and made some key announcements before the launch of HBO MAX on May 27, 2020.


AT&T announced millions of its existing customers already subscribed to HBO via AT&T plans and packages would be able to access the new HBO MAX at no added cost. While customers subscribed to the top AT&T wireless, TV or internet plans would get access to HBO MAX—worth $14.99/month—all FREE! AT&T also put forward special offers for nearly all new and existing customers to watch HBO MAX for one full year with almost all AT&T TV packages.

For your understanding, we’ve listed AT&T services and plans that bring you FREE access to HBO MAX.

Platform Service Plan or Package
TV AT&T TV PREMIER™ gives you unlimited access CHOICE™, XTRA, ULTIMATE and ÓPTIMO MÁS give you a 12-month FREE subscription
  DIRECTV PREMIER™ & LO MÁXIMO give you unlimited access CHOICE™, XTRA, ULTIMATE, ÓPTIMO MÁS give you a 12-month FREE subscription
Internet AT&T Fiber AT&T Fiber 1000 brings you unlimited access to HBO MAX AT&T Fiber 300 & AT&T Fiber 100 bring you a one month HBO MAX FREE trial
Mobile Phone AT&T Wireless AT&T Unlimited EliteSM comes with HBO MAX included

AT&T TV NOW or AT&T U-Verse TV existing customers, who were already subscribed to HBO, automatically became eligible to access HBO MAX after May 27, 2020. Both AT&T services are now retired and no longer available to new customers.

Similarly, customers subscribed to the now retired AT&T wireless plans—such as AT&T Unlimited PlusSM, Unlimited Plus EnhancedSM, Unlimited ChoiceSM, Unlimited Choice IISM, Unlimited Choice EnhancedSM, Unlimited & MoreSM Premium—also became eligible to benefit from HBO MAX.

So, if you’re wondering whether or not you may be eligible to get HBO MAX for free, the answer is it entirely depends on the plan you’re subscribed to or intend to order.

Free HBO MAX™ with AT&T Internet

The best from AT&T Internet is unquestionably AT&T Fiber 1000, which gets you ultra-fast internet via a pure fiber optic connection all the way to your door step—with no copper or coaxial patch up over the “last mile”.

You get symmetrical speeds, meaning you get to download and upload as fast. You have unlimited data. AT&T guarantees you 99% reliability and consistent speeds even at peak times. Above all, there is no contract to the plan. Rather you pay month-to-month after the promotional period ends. At the promo price of $60 per month (for 12 months, and $80/mo. thereafter), AT&T Fiber 1000 is sure worth the money you pay for it.

What makes it more value added is that you not only get a full fledged internet security suite powered by McAfee, but FREE UNLIMITED access to HBO MAX. Imagine what it would be like to stream your HBO favorites over the blazing-fast gigabit service from AT&T!

How to Set up HBO MAX™ with AT&T Internet 1000

Here is the simplest way you can follow to start streaming your HBO favorites with AT&T Fiber 1000:

  • Go to myAT&T account overview via a web browser
  • Locate My HBO MAX
  • Follow the prompts you get, and start streaming

HBO MAX Free with AT&T Unlimited Plan

Who doesn't love binge-watching FRIENDS on the weekend or finish the previous season of Game of Thrones for the 10th time? You never have to worry about missing any HBO originals, classic series, or blockbusters if you are subscribed to AT&T Unlimited EliteSM.

With this AT&T Wireless plan you are not only eligible for FREE HBO MAX, but AT&T 5G service. The plan brings you unlimited talk time, text, and mobile data along with 100GB block of premium data. And, you get 30GB mobile hotspot data for each line on the plan. That is why you are at liberty to stream in crystal clear HD and enjoy your FREE access to 10,000 hours of content on HBO MAX. With fool proof device and network security included, there is hardly a thing for you to worry about with AT&T Unlimited EliteSM for $50 per line per month. Remember the price includes unlimited access to HBO MAX worth $14.99 otherwise.

How to Set up HBO MAX™ with AT&T Unlimited EliteSM

Here is how you can start streaming HBO MAX with AT&T Unlimited EliteSM by following a few simple steps:

  • Go to your AT&T account from any web browser
  • Select any of the following
  • Go to my account
  • Get started (with HBO MAX logo) and follow the prompts
  • Start watching HBO MAX (under See what’s on TV)


AT&T TV and DIRECTV both give you the option of getting unlimited access to HBO MAX. Albeit, not all plans come with HBO MAX included, you are at liberty to add-on HBO MAX for an additional cost of $14.99/mo. if you so wish.

When you subscribe to AT&T TV, CHOICE™, ÓPTIMO MÁS, XTRA, or ULTIMATE, you get a free 1 year subscription to HBO MAX. But, if you choose to sign up for PREMIER™, your access to HBO MAX is unlimited as it comes included in the price. AT&T TV PREMIER™ is a combo of ultimate American favorites and premium networks which TV buffs so love to watch—along side HBO MAX™, you get unlimited access to SHOWTIME®, Cinemax® and STARZ®—meaning you’re never in want of the best in TV entertainment.

The situation is pretty similar with a DIRECTV subscription—CHOICE™, ÓPTIMO MÁS, and ULTIMATE get you FREE HBO MAX for one year. While DIRECTV PREMIER™ & LO MÁXIMO come with unlimited access to HBO MAX included in the price of the plan. PREMIER™ not only has HBO MAX™ included, but other premium channels such as SHOWTIME®, Cinemax® and STARZ®. And, a number of popular sports networks like the MLB Strike Zone, Fox Sports 2, ESPN College Extra etc. that give DIRECTV a clear edge in sports telecasts.

The Many Ways You Can Stream HBO MAX™ with AT&T

There are a number of ways you can stream HBO MAX via your AT&T subscription. As we said earlier, the most straightforward way is to stream via your AT&T online account. But, that is just one of the ways you can opt for. If you prefer to watch via the free to download HBO MAX app, you can do so from your AT&T TV, Apple TV, Smart TV or a compatible streaming device. Not to forget, your smartphone or tablet. Moreover, you can go to, and watch your favorites via a web browser. In each case you must sign in with your AT&T user ID and password.

To Wrap It Up

So, now that you are aware of the AT&T plans featuring—wired and wireless internet, IPTV and satellite TV—if you are not already subscribed to AT&T contact AT&T customer service at 855-925-2541 for more details, and advice on picking the right one for you. And, if you are already subscribed to an AT&T plan, but would like to upgrade to one which gets you AT&T with Free HBO in 2021, you can call at the same number.

Add HBO to your AT&T plan or package and find the latest groundbreaking series, blockbusters, and classical shows all in one place!

Frequently Asked Questions (FAQs)

How to Set up HBO MAX with AT&T Internet 1000?

  • Go to myAT&T account overview via a web browser.
  • Locate My HBO MAX.
  • Follow the prompts you get, and start streaming.

How to Set up HBO MAX™ with AT&T Unlimited EliteSM?

  • Go to your AT&T account from any web browser.
  • Select any of the following.
  • Go to my account.
  • Get started (with HBO MAX logo) and follow the prompts.
  • Start watching HBO MAX.

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